Mechanical Requirements and Specifications

Midwifery Today Print Advertising

• Mechanical Requirements
• Preferred Digital Formats
• Magazine Specs

Mechanical Requirements

Midwifery Today is created in Adobe InDesign CS, in Windows XP. Contact ads@midwiferytoday.com to reserve ad space prior to issue deadline. Mechanical requirements and preferred formats are the same for all Midwifery Today print publications.

• All ads MUST be digital, in black and white (grayscale). (See below for details.)
• All photographs should be at least 300 dpi. Images which include embedded text should have antialiasing turned OFF and have a resolution of at least 300 dpi.
• Measure your ad and make sure it conforms to the dimensions of the space purchased.
• If you send your ad in any format other than PDF, you must include all native fonts and graphics as separate files. Mac fonts are not usable. If you use a Mac and cannot send a PDF, please contact layout@midwiferytoday.com to find out which fonts will translate well and for which fonts we have PC equivalents.
• You must include a hardcopy proof of your ad.
• Use .tif or .psd for all graphics. If you send an .eps file, include all fonts, and expect that we will convert your .eps to .tif or .psd format.
• For files larger than 800KB, please e-mail layout@midwiferytoday.com and ask for upload instructions.
• Please note that PDF, TIFF, InDesign and PageMaker files are preferrable to Publisher or Word files. We cannot use Quark files. We can design your ad for you for a reasonable design fee of $35 per hour. Design fees may apply if we need to substitute fonts or improve images for you.

Preferred Digital Formats

• PDF at high resolution and no downsampling is our most preferred digital file format. Embed all fonts. Contact layout@midwiferytoday.com for exact settings. Grayscale photos only (no RGB) and turn off OPI.
• PhotoShop TIFF file with a minimum of 300 dpi resolution and no anti-aliasing. Photoshop .psd file if fonts are included with no anti-aliasing.
• InDesign 1.5–CS files: Select "package," and create a package of all links, fonts and native files. Send us the entire package folder.
• PageMaker 6.5–7.0 files: On the utilities/plugins menu, choose "Save for Service Provider" and create a package which includes all fonts and images. Send us the entire package. Microsoft Publisher (up to Publisher 2000) with all fonts and images included. Do NOT use clip art "as is."
• If you must use Microsoft Word, please send us the text as a plain word document. Send the graphics separately and then send a hard copy of the ad. We will re-create your ad for you. You will be charged our graphic design fee of $35/hour.

Note: The magazine is created in InDesign CS on a PC. We cannot effectively use Mac fonts for anything smaller than a full-page ad. We can usually re-create ads from component parts fairly easily—re-design fees are usually between $10 and $50, depending on the complexity of the ad.

Hard copy must be included with all ads.

Magazine Specs